Does 9% customer growth make Provident Financial plc a better buy than Lloyds Banking Group plc?

Do high margins and strong lending growth make Provident Financial plc (LON:PFG) a better buy than Lloyds Banking Group plc (LON:LLOY)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sub-prime banking group Provident Financial (LSE: PFG) said today that customer numbers at its main subsidiary, Vanquis Bank, rose by 9% to 1.55m last year. Higher levels of borrowing mean that this growth resulted in a 14% rise in customer lending at Vanquis during 2016.

Provident’s share price has risen by 190% over the last five years, during which its dividend has doubled. But the shares have taken a breather over the last year, and have fallen by 21% since peaking in December 2015.

Today’s trading statement suggests that the group’s business remains on track. So has last year’s modest de-rating created a buying opportunity? Or should you opt for a mainstream alternative such as Lloyds Banking Group (LSE: LLOY)?

Strong lending growth

Provident Financial focuses on sub-prime lending through a mixture of doorstep lending, online loans, credit cards and car finance. All divisions of the business reported strong lending growth last year, with receivables rising by 12.3% during the first half of the year.

In a year-end trading statement this morning, the firm said it expects to report 2016 results “in line with market expectations,” with “each business meeting its internal forecast”.

This implies that this well-run business will report an adjusted pre-tax profit of £333.9m and earnings of 172.3p per share for 2016. That gives a 2016 forecast P/E of 16.5. No comment was made about the dividend, but consensus forecasts show a payout of 130.9p per share, giving a prospective yield of 4.6%.

Lending to customers with poor credit ratings usually carries high interest rates. Provident reported an annualised average margin of 32% for the first half of last year, making it far more profitable than mainstream banks.

Of course, Provident’s customers are also more likely to fall into arrears. With disposable incomes expected to come under pressure this year, this could become a bigger problem for Provident.

Notwithstanding this risk, I’d argue that Provident shares are a reasonable investment at current levels, if you’re happy with investing in this type of business.

Banking on Lloyds could be smart

Lloyds’ £1.9bn deal to acquire MBNA’s UK credit card business has put the bank on track to control 26% of the UK credit card market. That’s only just behind market leader Barclaycard.

The deal is intended to help rebalance Lloyds’ business so it’s less dependent on the slowing mortgage market. Another attraction is that credit card debt is generally very profitable. Lloyds expects to achieve a return on investment of 17% during the second full year after the acquisition.

However, while Lloyds expects the acquisition to add 3% to earnings per share during the first full year following the acquisition, that’s not until 2018. The outlook for 2017 is weaker, and analysts currently expect earnings per share to fall by 6.6% to 6.7p this year.

As a result, Lloyds’ stock looks quite affordable to me at the moment. The shares trade on a 2017 forecast P/E of 9.6, with a prospective yield for this year of 5.5%. At this level, I believe Lloyds could be an attractive income buy.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head owns shares of Barclays. The Motley Fool UK has recommended Barclays. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Concept of two young professional men looking at a screen in a technological data centre
Value Shares

This undervalued FTSE 250 stock could do well in the AI boom

As chip producers build manufacturing plants and data companies construct data centres, this hidden gem in the FTSE 250 could…

Read more »

Investing Articles

Here’s where I see the Rolls-Royce share price ending 2024

It was last year's top FTSE 100 performer, but where could the Rolls-Royce share price be headed by the end…

Read more »

Investing Articles

This FTSE 100 stalwart has increased its dividend for 37 years! I’d buy it for an ISA today

This Fool wants to make the most of the benefits an ISA provides. With an incredible dividend track record, he'd…

Read more »

Number three written on white chat bubble on blue background
Value Shares

Only 3 FTSE 100 stocks are near their 52-week lows right now

After the FTSE 100’s recent surge, there aren't many stocks that are currently trading close to 52-week lows. But here…

Read more »

positive mental health woman
Investing Articles

An extra £50 every night while sleeping? It’s possible with dividend stocks!

Our writer dreams of having an extra £50 a day to blow on whatever takes his fancy, so he's devised…

Read more »

Abstract bull climbing indicators on stock chart
Growth Shares

The FTSE 100 might be flying but this stock is still undervalued

Jon Smith shows how he can still find undervalued FTSE 100 stocks to add to his portfolio despite the index…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing For Beginners

Why this AI stock in the FTSE 250 looks cheap to me

Jon Smith explains why a popular online marketplace is making use of AI and why the stock could outperform in…

Read more »

Abstract bull climbing indicators on stock chart
Investing Articles

Why the Diploma share price is surging after a strong trading update

The Diploma share price is up 7% after a strong earnings report. As the company keeps growing, is there still…

Read more »